Lead & Customer Management
Capture leads, route them through CRM pipelines, and keep follow-up consistent across SMS, email and booking flows.
Software · AI · Automation · Cloud
Think SaaS. Think Softoras.
We build software, SaaS products, AI systems and business automation that move companies forward.
From CRM ecosystems and AI agents to custom software, ERP platforms and cloud infrastructure, Softoras turns complex business ideas into reliable digital systems.
What We Build
We build the systems behind modern businesses
Softoras combines engineering, automation and product thinking to create digital systems that solve real business problems. We do not just build websites. We build SaaS products, ERP systems, CRM ecosystems, AI agents, automation, custom software, and cloud infrastructure.
Softoras does not just build websites. Softoras builds systems.
Custom Software & SaaS
From internal platforms to customer-facing SaaS products, we design and engineer scalable software around your business model.
We partner with founders and operators who need software that becomes part of daily operations, not a one-off deliverable. Every build starts with how users log in, what they do next, and how the business measures success.
AI Agents & Voice AI
Build intelligent voice and conversational agents using modern AI platforms, APIs and business workflows.
We design agents around real business outcomes: booked calls, qualified leads, support triage, and CRM updates. Prompts, flows, and fallbacks are built for production traffic, not conference demos.
CRM & GoHighLevel
Design CRM ecosystems, pipelines, workflows, lead management, appointment systems, messaging and reporting.
A CRM should mirror how your team sells, serves, and follows up. We map stages, automations, and messaging so leads move cleanly from first touch to closed deal without manual copy-paste.
Automation & Integrations
Connect your tools, eliminate repetitive work and build reliable automated workflows across your business.
Most teams lose hours moving data between CRM, email, ads, and internal tools. We build automations that run reliably, fail gracefully, and stay visible when something needs attention.
Web & Mobile Development
Build high-performance websites, web applications and mobile experiences designed around real users.
We build public sites and web applications that load fast, read clearly on mobile, and connect to the systems behind them. Design, frontend, backend, and deploy are handled as one delivery path.
Cloud & DevOps
Deploy secure, scalable and maintainable infrastructure using modern cloud and deployment technologies.
Production systems need more than a deploy button. We design cloud architecture, access control, DNS, SSL, backups, and release pipelines so your team can ship with confidence.
Business Systems
Connect CRM, ERP, operations, sales and internal processes into one efficient digital ecosystem.
Internal systems are where revenue and margin are protected. We build admin panels, ops workflows, and reporting tools that staff use every day, connected to the same data your customer-facing products rely on.
UI/UX & Product Development
Turn complex ideas into intuitive interfaces and production-ready digital products.
Great products feel obvious to use because the hard thinking happened before pixels. We map flows, define UI patterns, and implement design systems directly in code so what ships matches what users need.
Softoras Product
Meet Softoras ERP
One intelligent system for your entire business.
Softoras ERP is a Softoras-built business management product designed to bring operations into one connected system. CRM, sales, inventory, purchasing, HR, payroll, accounting, and projects, with role-based access and a live product you can open today.
CRMSalesInventoryPurchasingHRPayrollAccountingProjects
Solutions
Technology built around the way your business works
We explain solutions in business language: what Softoras can solve for your operation, not just which tools we use.
Sales & Revenue Operations
Pipeline design, deal tracking, proposals, and sales workflows that connect marketing activity to closed revenue.
AI-Powered Customer Communication
Voice and chat agents that answer, qualify, book, and hand off, wired into the CRM your team already uses.
Business Automation
Replace manual steps between tools with n8n, Make, or Zapier workflows that run reliably at scale.
Internal Operations
Admin panels, inventory, HR workflows, and the software staff use every day, not just the public homepage.
Data & Reporting
Dashboards, exports, and connected data flows so operators see what is happening without spreadsheet chaos.
Cloud Infrastructure
AWS, Vercel, Cloudflare, DNS, and deploy pipelines so products stay online and releases stay calm.
Digital Product Development
SaaS products, web apps, and customer-facing platforms, from first screen to a system people log into daily.
Technology Ecosystem
One team. A complete technology ecosystem.
Softoras works across CRM, AI, automation, software engineering, cloud and business operations, integrating the tools your business already relies on.
Projects
Systems we've built
A selection of digital products, platforms and business systems built for real-world use.
Education platform
UTCLI Solutions
A learning business that can sell, teach, and answer students.
Courses, ebooks, student queries, and the site behind Imran Afzal’s training brand.
Web platformCourse commerceContent ops
Read case study →
Company website
Vivacity Solutions
A company site that looks as sharp as the work behind it.
Public website for Vivacity Solutions. A US IT services brand, with a linked CRM product.
Web platformGoHighLevelCRM
Read case study →
CRM product
Vivacity CRM
A CRM you can sell. Not a messy board you hide.
CRM reselling product: pipelines, automation, and a packed offer on its own live site.
GoHighLevelCRM productAutomations
Read case study →
Growth system
Cryo Sculpting Boca Lab
Ads, website, and booking on one path.
Website, Meta ads, CRM, booking, and follow up for a Boca Raton wellness lab.
GoHighLevelMeta AdsSMS / emailBooking
Read case study →About Softoras
We turn complex ideas into working systems
Softoras is an engineering-led technology company focused on software, SaaS, AI, automation, CRM, cloud and digital products. We combine product thinking with engineering and automation expertise to create solutions that are useful, maintainable and scalable.
Think SaaS. Think Softoras.
Leadership
Muhammad Shaheer Lodhi
CEO and Founder · Softoras
AWS Certified Solutions Architect Associate
Shaheer is a software engineer and AWS Certified Solutions Architect Associate. He builds and runs product work across software, web, backend, cloud, DevOps, CRM, GoHighLevel, AI automation, and SaaS, including Softoras ERP.
Full profile →What We Believe
Business problems deserve systems, not templates. Software should connect CRM, operations, sales, and customer communication into workflows people actually run every day.
How We Work
We scope in slices, ship early, integrate deeply, and stay on the work through launch. One team owns the path from idea to production.
What Makes Us Different
Softoras builds and runs its own SaaS product (ERP), ships live client systems across CRM and automation, and works across the full stack: frontend, backend, cloud, and ops tools.
Built With Purpose
Led by Muhammad Shaheer Lodhi, AWS Certified Solutions Architect, full-stack engineer, and builder of live products. Offices in Phase 8, Bahria Town, Rawalpindi and Khor Fakkan, Sharjah, UAE.
8+Live projects
8Core services
3Global offices
How We Work
From idea to production
A connected process from understanding your business to shipping and improving the system in production.
Discover
Understand the business, users, and goals. Map the operation and define what the system actually needs to do.
Plan
Define scope, architecture, integrations, timeline, and priorities so the first release is shippable and useful.
Design
Create the experience and system structure: flows, UI direction, and technical plan before production code.
Build
Develop the product, automation, or platform in slices the team can use, not a long black-box build.
Integrate
Connect APIs, CRMs, AI tools, payments, email, and third-party services into one working ecosystem.
Launch
Deploy to cloud, run production tests, configure DNS and access, and put the system in front of real users.
Improve
Monitor, optimize, and scale by tightening automations, speed, and the workflows used every week.
Why Softoras
Why businesses choose Softoras
Engineering-first thinking
Architecture and code quality come before decoration. Systems built to last.
Product mindset
We build software people log into daily, not one-off pages that sit unused.
Automation expertise
n8n, Make, Zapier, GoHighLevel, and AI agents wired into real business pipelines.
Broad technology ecosystem
CRM, cloud, development, commerce, and ops tools. One team, one delivery path.
End-to-end implementation
From discovery through deploy with no handoffs that lose context mid-build.
Scalable architecture
Systems designed to grow with users, modules, traffic, and business complexity.
Modern cloud infrastructure
AWS Solutions Architecture, Vercel, Cloudflare, Docker, and production deploys.
Business-focused solutions
Every build starts with the operation, not a technology checklist.
Experience
Softoras does not just build websites. Softoras builds systems.
SaaS products, ERP systems, CRM ecosystems, AI agents, business automation, custom software, web applications, and cloud infrastructure, built as systems your team can run.
8+Live projects
8Core services
3Global offices
Think SaaS. Think Softoras.
Partner Feedback
What partners say about the work
Feedback from people who have worked with Softoras on live systems.
Ready when you are
Your next system starts with an idea.
Whether you need a SaaS product, AI agent, CRM ecosystem, automation workflow, ERP solution or custom software, let's build something your business can actually run.
Think SaaS. Think Softoras.
